BRICKwork is the creative studio of Hayley Louisa Brown and Sam Butler, the team behind BRICK Magazine. We create projects showcasing the resonance of the written word & the impact of compelling visuals, with the same curation and care displayed on the pages of our own publication.
Over the best part of a decade, BRICK has set the standard for editorial and visual storytelling in print media. We’re more than a magazine, born out of a commitment to celebrate the resonance of the written word and compelling visuals. Music, and musicians, have never been more influential in defining a generation, and BRICK has become the definitive document of the culture.
Brick
Work
Our Work
Flight Club
CAMPAIGN & CONCEPT DEVELOPMENT
CREATIVE DIRECTION
ENVIRONMENTAL DESIGN
PHOTO & VIDEO PRODUCTION
PRINTED MATTER
STORYTELLING
We partnered with Flight Club to enhance their Flight Club Fridays programming.
Our objective was to re-energize the creative direction of the Flight Club Fridays video series and its broader photographic campaign. Retaining the brand’s signature colors, we elevated the visuals of in-store performances through dramatic lighting and cinematic camera techniques. We also designed and constructed a set to enhance the Flight Club store environment, adding a new level of stylization to the films.
In preparation for the campaign launch, we executed a large-scale out-of-home poster campaign, targeting key locations across the U.S.
Nike Tailwind
CAMPAIGN & CONCEPT DEVELOPMENT
CASTING
COPYWRITING
CREATIVE DIRECTION
GARMENT & OBJECT
PHOTO & VIDEO PRODUCTION
PRINTED MATTER
STORYTELLING
Nike entrusted us with celebrating the relaunch of their Air Max Tailwind sneaker, a shoe lacking an existing cultural narrative. We chose to position the sneaker as an “underdog” and developed an authentic visual output through this lens.
We collaborated with rapper Octavian on a short-form video documentary that reintroduced the Tailwind sneaker, highlighting his inspiring journey from homelessness to signing with a major label. This documentary launched globally on Nike’s SNEAKRS app and website.
In addition, we created a bespoke zine with Octavian, featured in Edition 07 of BRICK.
King's Mall
BRAND IDENTITY
CREATIVE DIRECTION
ENVIRONMENTAL & RETAIL DESIGN
EXPERIENTIAL
GARMENT & OBJECT
BRICKwork was approached with the brief of bringing local energy back to the high street of Hammersmith, London, with a focus on culture-led activations that would attract young people and re-invigorate the area.
Our first physical space served as a vibrant community hub during our six-week residency. We designed and constructed the space from the ground up, building a custom photographic darkroom as its centerpiece, where we taught over 100 young photographers how to produce their own black and white prints. Additionally, we created a retail area offering exclusive BRICK merchandise, rare art books and magazines, along with a weekly camera repair service.
Throughout our tenure, we hosted a diverse range of curated panel talks, workshops, and events, both under the BRICK banner and in collaboration with brands such as teenage engineering and Converse.
Uniqlo Life Wear
BRAND IDENTITY
CAMPAIGN & CONCEPT DEVELOPMENT
CASTING
COPYWRITING
CREATIVE DIRECTION
ENVIRONMENTAL DESIGN
GARMENT & OBJECT
PHOTO & VIDEO PRODUCTION
PRINTED MATTER
Tasked with creating a bespoke advertising campaign for Uniqlo’s Life Wear collection, highlighting its versatility, we drew inspiration from London’s iconic subcultures—punk, buffalo, and skate—to create a shoot that showcased the collection's timelessness. The campaign came to life via BRICK Magazine’s back cover, and was amplified both in-store and online by Uniqlo.
The campaign launched with a high-impact event at Uniqlo’s London flagship, where we presented the campaign on a large scale. We also introduced a limited edition capsule collection in collaboration with renowned photographer Eddie Otchere.
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