KEY!

KEY!


If industry pioneer Soulja Boy set the tone for how his generation’s rap is distributed, KEY! is the artist who influenced its dominant sound and swagger, serving as an unofficial “A&R” for both Atlanta’s emerging talent and the SoundCloud generation, never resting on his laurels for a second.

Jah Wobble

Jah Wobble


I spoke to John over the phone on a snowy February evening. I’d been thinking about recording artists and their experiences over this last year, wondering whether working in a studio had come to feel particularly claustrophobic. But then, Jah Wobble is a man well at home in a recording studio.”

Lil Baby

Lil Baby


In just four years, Lil Baby has attained all the signifiers of modern rap excellence — hyperproductivity, a heavy presence on the charts, and a growing list of successful neophytes — and it only took him about half as long as it did for his predecessors.

Lil Durk: The Voice

Lil Durk: The Voice


Durk’s latest album, The Voice, isn’t celebratory in tone. Much of it is a poignant look into the pain, loss, and tragedy that have surrounded his ascent. “I always found my lane was to be soulful, to speak to my past,” he tells Atoosa Moinzadeh.

Chika

Chika


“My music is talking about my perspective, but also trying to tap into everybody else's mind, being like, ‘Do you feel this way? Are you sad some days? Do you cry in the shower? I do too. Let's talk about it.’”

Risky Roadz

Risky Roadz


From grime’s early beginnings in the bedrooms and pirate radio stations of East London, Risky Roadz, armed with a Sony Handycam, documented the scene’s history in real-time.

My Krazy Life

My Krazy Life


ScHoolBoy Q, DJ Mustard, Ty Dolla $ign and the man himself tell the story of YG's instant classic debut album. 

Loski

Loski


Now 21, Loski has reclaimed the narrative of his street legend while deepening the mystery of the life behind it.

A Million Styles Per Hour

A Million Styles Per Hour


New York City producers Tony Seltzer and A Lau have been friends for 10 years, and estimate the number of songs they’ve made together at close to 1,000.